My Cause My Cleats

For the past three seasons, Russell has joined with players across the league to raise awareness for hundreds of nonprofits and causes near and dear to players’ hearts through the NFL’s My Cause My Cleats campaign. This Sunday is no exception as Russell takes the field in custom cleats designed by local artist Sydney Noland and inspired by youth served by Friends of the Children. Russell and Ciara, through their Why Not You Foundation, have seen firsthand the deep and lasting impact that Friends of the Children mentors have on the lives of the kids they support. These full-time mentors stay with each student through every grade – and ultimately through life. The organization is making great progress towards breaking the cycle of generational poverty.  Visit to learn more. 

In addition to Russell’s custom-designed cleats, five kids and their mentors from Friends of the Children supported the campaign by designing their own shoes – which they presented to Russell during Saturday’s practice at CenturyLink Field.  

The kids and mentors will have a close up view of their inspired cleats as they attend Sunday’s game when the Seahawks take on the San Francisco 49’ers.  

Following Sunday’s game, Russell’s game-day cleats, as well as a pair of Bose QuietComfort custom QC35 II headphones, will be auctioned off with all funds directly supporting initiatives of the Why Not You Foundation. The auction runs from December 2nd to December 11th, 2018

The Why Not You Foundation is proud to provide our support and shine a light on Friends of the Children as they change lives and inspire kids to believe that anything is possible!