OUR MISSION

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Founded in 2014, Russell Wilson and Ciara’s Why Not You Foundation is a nonprofit dedicated to fighting poverty through education, empowering youth to lead with a why not you attitude. 

The foundation supports student access to equal education opportunities, children’s health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders.

As a child, Russell’s father challenged him to approach life with a “why not you” attitude. Through the Why Not You Foundation, Russell intends to share that attitude by encouraging and challenging today’s youth to embrace opportunities, overcome obstacles and make a positive impact throughout their lives.

Ciara brings her passion for helping girls and young women and the fundamental belief  that everyone should have the opportunity to grow in a healthy and positive way with access to the education and empowerment skills needed to be successful. With Ciara’s leadership the foundation will support programs that directly empower girls and young women locally, nationally and globally. 

In addition to financially supporting organizations aligned with the foundation’s mission, Russell works to extend the foundation’s impact by advocating for pediatric cancer, making visits to Children’s Hospitals across the US, and partnering with organization like V Foundation, Boys & Girls Club, Friends of the Children and many others. 

Thank you for your interest in the foundation and we hope you will join us on our mission to empower change in the world, one individual at a time, one child at a time.

We have the chance to change the world. Let’s do it together.