Russell Wilson and Seattle-based Graffiti Artist, Jeffrey (Weirdo) Jacobson, Team Up For This Year's My Cause My Cleats Initiative

What does the Pioneer Square Saloon, Tat’s Deli, Cherry Street Coffee and Russell Wilson have in common? They all feature Jeff (Weirdo) Jacobson’s popular street art on their walls – and in Russell’s case, on his feet!

Hundreds of NFL players will showcase causes that are important to them with custom-designed cleats during all Week 14 games for the NFL’s My Cause My Cleats campaign. This year – in partnership with Jacobson – Russell’s cleats feature the work of the Why Not You Foundation, inspiring kids to DREAM BIG and believe that ANYTHING IS POSSIBLE. 

Jacobson’s graffiti art on the cleats – including a rocket blasting off into space – is a nod to the words Russell’s father engrained in him growing up (“Why not you, Russ?”) and the inspiration for Russell when he created the Why Not You Foundation in 2014. As a child, Russell’s father challenged him to approach life with a “why not you” attitude. Through the Why Not You Foundation, Russell intends to share that attitude by encouraging and challenging today’s youth to embrace opportunities, overcome obstacles and make a positive impact throughout their lives.

Jeff (Weirdo) Jacobson is a leader in Seattle’s street art scene, eloquently managing his gallery, art, business, and street credibility while earning a living with brushes, pens, and aerosol spray cans. But why ‘Weirdo?’

“People called me weirdo a lot as a kid. I drew pictures all the time and stayed true to myself. When I started scribbling on things toward the end of high school, I chose Weirdo as a name. I could redefine it that way and show people that being different is actually better. For every kid that feels weird, be weird. The world needs more ‘different,’ now more than ever!”

Players will be raising money for their causes by auctioning their cleats, including Russell’s which will benefit the Why Not You Foundation.

Disclaimer: paint on the headphones “may” affect the functionality of the technology.