Russell Wilson & Ciara's Foundation Teams Up With Safeway Foundation For In-Store Fundraiser
Campaign will run June 17–July 17 in 120+ Safeway and Albertsons stores and will support WNYF’s work in education access, food security, children’s health and more
DENVER, CO - June 17, 2022 - Russell Wilson & Ciara’s Why Not You Foundation (WNYF) and the Safeway Foundation announced today a new in-store fundraiser to benefit the WNYF and support their work in equitable education access, food security initiatives and children’s health. The campaign will run from June 17 through July 17 at check stand pin-pads in 125 Safeway and Albertsons stores across Colorado, South Dakota, Wyoming, western Nebraska, and northwest New Mexico – giving customers an opportunity to round up their purchase or donate $1, $3 or $5 during checkout. One hundred percent of the in-store donations will go toward the WNYF and their work to uplift and empower young people.
The initiative marks the official introduction of the Why Not You Foundation to its new second home in Denver. Since it was founded in 2014, the WNYF has raised over $10M for pediatric cancer research alongside Safeway Albertsons, opened the Why Not You Academy, a tuition-free charter school in Seattle, and inspired countless young people to reach their potential by equipping them with the tools needed to succeed.
“We are so grateful to Safeway Albertsons for their ongoing support of the Why Not You Foundation and are thrilled to be able to expand our partnership with them into the Denver area and beyond,” said WNYF Executive Director Carly Young. “Each dollar raised from this campaign will go directly toward initiatives that are working to remove barriers that are hindering young people’s potential – whether that be access to quality education, food security or health services.”
“The causes Russell and Ciara care about so deeply mirror those of the Safeway Foundation,” said Todd Broderick, president of Albertsons/Safeway Denver Division. “We are excited to help introduce the Why Not You Foundation to the region and continue raising money for youth programs aimed at helping kids reach their full potential, whether it be from life-saving cancer treatment or easier access to quality education or nutritious food. It’s all about empowering young people to improve our future.”
The campaign was announced at a press conference Friday, June 17, at a local Denver Safeway and featured WNYF co-founder Russell Wilson, Safeway Denver Division President Todd Broderick and students from the Denver Public Schools system.
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About Why Not You Foundation:
Founded in 2014, Russell Wilson and Ciara’s Why Not You Foundation is a nonprofit dedicated to fighting poverty through education, empowering youth to lead with a why not you attitude. The foundation supports student access to equal education opportunities, children’s health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders. In Fall 2020, the foundation announced its first Why Not You Academy, a school that blends real-world applications with classroom learning. Learn more at www.whynotyoufdn.org.
About Albertsons Companies/Foundation
Albertsons Companies is a leading food and drug retailer in the United States. The Company operates stores across 34 states and the District of Columbia with 24 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci’s Food Lovers Market. The Company is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2021, along with the Albertsons Companies Foundation, the Company contributed nearly $200 million in food and financial support, including approximately $40 million through our Nourishing Neighbors Program to ensure those living in our communities have enough to eat.