Why Not You Foundation Teams Up with Performance Kitchen to Help Relieve Food Insecurities at Select Nonprofits in the Seattle Area

Performance Kitchen to match meals donated online and in-stores

The Why Not You Foundation and Performance Kitchen, a forward-thinking brand dedicated to changing lives through nutritious food, announced today a charitable partnership with brand ambassadors Russell Wilson and Ciara. 

Starting today, the brand’s Performance Kitchen Crafted stores (formerly known as Eat Local) will conduct a meal donation drive in-store and online, allowing customers to purchase a nutritious meal to donate to people in need during the COVID-19 crisis. Performance Kitchen will match each meal to help double the impact of the giving efforts. Russell, Ciara and the Foundation will select a local nonprofit each month to receive the donated meals. 

“We’ve worked with Russell for years as a brand ambassador and have always been deeply impressed by his passion for supporting our youth, with a unique understanding that healthy eating is what fuels everything we do,” said Performance Kitchen’s Chief Executive Officer, Christine Day. “During this unprecedented time in our country with extra stress and uncertainty, we feel honored to partner with Russell, Ciara and the Why Not You Foundation on this important initiative.”

As a brand ambassador, Russell had previously collaborated with Performance Kitchen on a signature line of performance and kid friendly meals. Performance Kitchen will continue to donate three percent of all sales from the signature line to the Why Not You Foundation. 

“During this unprecedented situation, we felt the need to rise to the challenge of taking care of those that are at risk during this crisis,” said Russell. “Performance Kitchen has been an amazing partner and with their matching program we’ll be able to have a larger and ongoing impact while directly helping our neighbors who are most in need. We hope the community will join us in this initiative.”

To make a donation online or to find a Performance Kitchen Crafted store (formerly Eat Local) to donate in-person, please visit: www.performancekitchen.com.